The Student Canadian Chiropractic Association (SCCA) presented an opportunity to meet future members of the chiropractic profession. As Art Director, I led the front-facing design and user experience of the student association’s online presence. This launch included a social media and email marketing campaign targeted towards chiropractic students, encouraging them to join the student arm of the association. My job was to ensure the visual design was youthful and unique, but also in alignment with brand guidelines of the parent association.