The Canadian Chiropractic Association (CCA) hosts its members at a bi-annual national conference. Over seven years as Art Director, I have led the convention’s creative strategy in Calgary, Halifax and Montreal. As the keeper of the CCA’s visual brand, I was responsible for elevating and transforming the conference’s strategies and stories into bold and engaging visuals.

Working closely with senior leadership, I executed the vision of creating a chiropractic community that members were proud to be a part of. These special events had to be inspiring, engaging, and unforgettable. I ensured a cohesive brand experience — from the registration website to on-site tradeshow booths and signage to the mobile event app, audio visual prestations and more!