A Hand Up in Hamilton was an opportunity for the Canadian Chiropractic Association (CCA) to give voice to authentic stories that aligned with its public relations and brand initiatives.

Working with the CCA’s marketing and communications team, the web and video content  produced though our partnership with the Hamilton Urban Core Community Health Centre was used to drive traffic to the CCA’s blog and various social media channels. This initiative aligned with strategic objectives by promoting positive chiropractic stories.