In the first 6 months of 2023 I led the Art Direction of an animated promotional video aimed to generate awareness and positive perceptions of Chiropractors in Canada. From the initial storyboard to script writing and final review, I played a hands-on role in the development and launch of this video-based marketing initiative. I am proud to say that our video launch was very well received by our members and the public, garnering over 1,500 views in its first week.