Since 2016 I have led the creative direction of the Canadian Chiropractic Association’s (CCA) member magazine, BackMatters. I work with the CCA’s editorial team to develop high-quality branded content solutions for both print and digital.

In 2018 I guided the CCA’s efforts to modernize the print magazine for a wider online audience by launching Backmatters.ca. This new site highlighted all CCA’s best public-facing content, from innovative research initiatives to inspiring stories of patient recovery through chiropractic care. The goal was to gain traction on social media and spread positive stories about chiropractic care in Canada.